Show by Rock!! (Japanese: ショウ・バイ・ロック!! Hepburn: Shō Bai Rokku!!) (also known as SHOW BY ROCK!! Gonna be a Music Millionaire!) is a rhythm video game developed and published by Geechs, in conjunction with Sanrio. It is Sanrio's first ever character project aimed for older males and adults, as opposed to the main female and child demographic. The game was released on July 30, 2013 for iOS and on June 27, 2014 for Android devices. An anime adaptation by Bones will premiere in Japan in April 2015 on Tokyo MX, and will be first late night anime based on a Sanrio character or franchise. A manga and novel adaptation is also being planned.